PRESS RELEASE August 24, 2006
XLRI Hosts Talk by Marketing Guru – Walter Vieira
Mr. Walter Vieira, one of the world’s foremost authorities on Marketing, Past Chairman of the International Council of Management Consulting Institutes and visiting faculty at Kellogg, Cornell & Goizuetta Business Schools, today gave a lecture on “How Companies in India are innovating to stay ahead” at the prestigious XLRI, Jamshedpur.
The transformation of marketing from just a science to an art form replete with innovation, creativity and intuition is what makes a successful marketer, he said. He also touched upon the golden age into which the BRIC economies are heading, and the challenge marketing faces due to the plethora of products and services available.
He emphasized the importance of a good HR System for success of any marketing strategies. With the concepts of loyalety, roles and responsibilities rapidly changing in this dynamic environment, he advised the budding managers to prioritize their loyalties and to show one virtue that ensures your place in an organization – productivity.
Through thought – provoking & some extremely witty examples ranging from Big Bazaar to Reliance Retail, Mr. Walter explained the innovations these Indian companies have done in Product Design, Pricing, Promotion, Distribution and Public Relations. Interjected by peals of laughter, this talk gave immense insights into the changing world of marketing, and left the students satisfied and ready to “Keep Running”.