BRIDGES, the student society for research and consulting at XLRI, has tied up with OLAM International to finalize a live consultancy project for devising an entry strategy for the cocoa powder market in India.
The project is a path-breaking initiative by BRIDGES where students across multiple B-schools in India will collaborate to work on a single assignment. It is an attempt to tap the talent at these “islands of excellence” and form a geographically spread team that will work together.
Two students each from XLRI Jamshedpur, FMS Delhi and NMIMS Mumbai have been selected to work on the project which will involve identifying links in the value chain, benchmarking processes and generating options for market entry. The team will interact with customers & distributors in Kolkata, Delhi & Mumbai to obtain market information and develop an action plan. The final presentation, to the management in Singapore, shall include a detailed discussion on the findings and a business proposal for entry into the Indian cocoa powder market.
Olam International is a Singapore listed global and integrated supply chain manager that sources, processes, distributes, and markets select agricultural commodities in over 40 countries across Europe, North and South America, Asia and Africa. It is the world's largest player in cashew, sheanut and Robusta coffee markets and a significant global supplier of cocoa, cotton, rice, sugar, timber and sesame.