XLRI alumni to come together to help XLRI enhance brand

From The Financial Express, November 19, 2004

Former students of the premier B-school XLRI would soon gather here to discuss and evolve a plan to enhance the brand equity of their institution.

The programme starts with Homecoming 2004 slated for November 20-21 and then every year the two chapters of the XLRI Alumni Association at Jamshedpur and Bangalore would join hands in bringing the B-school’s alumni together.

“We would be discussing with the faculty as well as the students about what we should be doing together,” said BL Raina, national president of the XLRI Alumni Association, adding that whatever was taken up “should be of relevance, should be something special and would further improve the brand that XLRI is”.

To add colour to the reunion this year, a panel discussion with Azim Premji, chairman, Wipro; Suhel Seth, CEO, Equus Red Cell; and Tapan Mitra, former chairman of Indal and Haldia Petrochemicals as panelists will be held on November 20. The discussion would examine closely whether or not “Ethics in business is an Oxymoron”.

“We are trying to make the event an annual one where alumni from across the country would join, put their heads together and see what can be done for the institution,” said Rana Sinha, president of the Jamshedpur chapter of the association.

Some prominent XLRI alumni in the country and abroad today include names like B Muthuraman, MD, Tata iron & Steel, and Tata Tea MD, P Siganporia. . . .

The faculty as well as the two current batches of the B-school would also have an interactive session with the alumni on the subject, “What they don’t teach you at XLRI”, which is likely to bring forth key concerns regarding management education, the way it is understood and imparted today.

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